|Pike was busy working on his own properties, but Betty's surprising visit led to his creation of Otherworld Language Dubbing Services. If he was to continue to dub movies, Travis undertook to make his subsidiary the best in the Los Angeles marketplace, to which end he struck a deal with George Johnsen, founder of EFX Systems. But both men were incredibly busy, the dubbing marketplace was less interested in quality than costs, the new subsidiary withered on the vine, and both Travis and George went on to bigger, better things -- November 21, 1990 Post magazine article, Otherworld masters of dubbing. At least as early as 1990, Travis predicted that movies would move to discs, and with properly mastered music and effects tracks, different dialogue tracks could be seamlessly substituted by end users. Although today, some DVD productions offer several language choices, there was no DVD in those days, and Travis was talking about theater owners being able to cater on different days and hours, to different language audiences, according to the ethnic makeup of the neighborhood.